For several posts I've talked about the examples of communication that have arrived in my own mail box. Some were from financial service providers and some from government entities, all in need of extreme makeovers. This time let's go to the next level and talk about what really changes the game for businesses of all sizes. Whether you are a small business, a home-based business, or one of the largest enterprises in the world, we have something for you!

Let's start with the SOHO businesses. You might hope there is nothing you need to do but invoice for your services or products, tend to your web page, and get out of the way while the money pours in. It rarely works like this, so how to you get to BAM? TransPromo! Really!

Look at the invoices, packing slips and other statements you send to your customers. Even if you generate them in MS Word or out of QuickBooks (or other favorite program), you can use these documents to tell your marketing story! Especially if you are using your ESP 9 or other Kodak All in One printer for your printing, you can integrate color, images, and targeted messages to your customers to cross sell and up sell!

If you are using a billing service, check with them to see if they would accept a library of marketing files to be added when the bills go out!

For larger businesses using higher volume printers like the Kodak DIGIMASTER for billing, TransPromo in black and white can be incredibly effective if you tune your messages to your customers needs and spending habits!

And, for the largest businesses, data-driven conversations on the bill or statement should be an integral part of your customer communication program!

Have questions? Drop me a line! I have lots of examples!

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