Budgets are tight, travel is limited, but there are still a variety of education opportunities that warrant your attention. This week in Boston the TransPromo Summit kicks off and we'll be there, blogging and tweeting, to help spread the value proposition of better customer communication.

In reality, TransPromo is just a buzz word. It doesn't do anything but allow us to start a conversation about better practices in customer communication. The value of the TransPromo Summit for the past few years is that it has attracted folks who we often get a chance to talk to and given us the opportunity to talk to them about the power of using customer data to create a richer and more encompassing customer experience.  The plan for this year is to continue that conversation with an even wider group of attendees.

As part of the advisory board for the event, Kodak and the other board members worked with InfoTrends to continue to tune the content to the needs of the market. In addition, with input from The Outsourcing Institute and the CMO Council, there is more than just a vendor perspective reflected in the agenda. You'll see an emphasis on planning for a change in your customer communication strategy and on the how-to side of executing a data-driven customer communication strategy.

If you are in Boston, come join us!  It's not too late. The registration link is:

http://www.infotrends.com/public/Content/Events/TransPromo09/registernow.html

Or, just drop in. You'll find us at:

Hyatt Regency Boston
One Avenue de Lafayette,
Boston, Massachusetts, USA 02111
Tel: +1 617 912 1234 Fax: +1 617 451 2198
Maps & Directions

Catch up with me, Marc Johnson and the rest of the Kodak team! And, watch this space as we blog from the event!

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