It doesn't matter if you are the brand owner, the printer, or the recipient of the message, we all want more meaningful and more rewarding relationships. One way to create those relationships is to use data to create a more meaningful customer communication strategy.

The interesting thing about a data-driven communication strategy is that there is value at every stop in the chain. Mined data provides an amazing amount of raw data and genuine information that can be leveraged to create more appropriate customer communication. That same data can be used to trigger more appropriate marketing messages, leading to higher offer response rates. And, using data to tune your communication strategy could actually reduce your campaign costs by allowing you to target only those customers who have the most value to you.

Sound intriguing? We're going to be talking about all of these options at the TransPromo Summit, Thursday and Friday at the Hyatt Regency in Boston.

If you are in Boston, come join us! It's not too late. The registration link is:

http://www.infotrends.com/public/Content/Events/TransPromo09/registernow.html

Or, just drop in. You'll find us at:

Hyatt Regency Boston
One Avenue de Lafayette,
Boston, Massachusetts, USA 02111
Tel: +1 617 912 1234 Fax: +1 617 451 2198
Maps & Directions

Catch up with me, Marc Johnson and the rest of the Kodak team! And, watch this space as we blog from the event.

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