If you came to the TransPromo Summit to learn more about TransPromo the content of the sessions was more than sufficient. In addition to updates from customers who have presented at past events, there was a new emphasis on the importance of data and campaign measurement. What SHOULD you measure, what CAN you measure, and how to evaluate the results in the context of the campaign were key questions.

While it was a great event for content, sadly we didn't see many customers. Marc Johnson and I held down the fort for Kodak, though even some of the usual vendors were missing or made limited appearances. It may be that this is an event that needs to happen attached to another event, or perhaps only every other year. It's hard to know, too, how much the economy and the August timeframe impacted the attendees. We counted 141 people in the opening session, and that was the most attended presentation.

For Kodak, though, we'll call it a success as we supported Chris Nicholson from Humana by co-presenting in the TransPromo Strategy session. Chris shared that they now have 19 applications using the philosophy and workflow created for the Smart Summary RX application he discussed last year. (It prints on Kodak Versamark printers!) We also had a chance to catch up with our fabulous customers from Speos in Belgium, Wilen Direct (one of our PROSPER S10 beta sites), and a few prospects from around the world. Any time we can talk to customers it's a good day!

The next big opportunity to talk with customers will be Print '09! I hope to see you there!

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