One of the fun things about the Communication industry is that there are so many amazing solutions for those who have the job of creating effective conversations with their customers. Whether the mission is to create great solicitations that get higher-than-average response rates or customer care communication in the form of bills, statements, regulatory notices and other essential documents, sometimes a trade show provides the much needed injection of new ideas. Print'09, September 11-16 at McCormack in Chicago, could be just that show. From the current exhibit map it looks like the hardware and software providers will be out in force which should provide a chance to pick up new marketing ideas, new delivery ideas, and new thoughts on how data plays in the communication strategy!

You do have a customer communication strategy, don't you? A comprehensive view of how you want to communicate with your customers, inform them about your products and services, and keep your brand top of mind with them? It's a tough job these days no matter what industry you work in since there is so much competition for mindshare. From banks to car dealers, hospitals to hotels, the challenges for those in charge of acquiring new customers and retaining existing ones are immense. A strategy help define the framework so that the marketing teams and product owners can work in unison and optimize their customer communication costs.

Curious about how this works? We hope you'll come to the Kodak booth at Print '09 where solutions teams will be waiting to answer your questions! Come find me there - I'll be Twittering and updating Facebook during the show!

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