Data Center & Transaction Segment Evangelist

Adopting TransPromo: The European Perspective

undisclosed@growyourbiz.kodak.com (patmcgrew) — Mon, 23 Nov 2009 13:07:55 EST

The post features content from Thomas Wimmer, Marie-Luce Delaune & Erwin Busselot - EAMER Data-Driven Communication Team, Kodak Business to Business Solutions

The Kodak European customer base are the vanguard of change in the production of customer-facing transaction and direct mail ...

Data-Driven Communication in 2010

undisclosed@growyourbiz.kodak.com (patmcgrew) — Wed, 04 Nov 2009 11:24:39 EST

Run a quick check of the internet using your favorite search or decision engine and you will find that strategies for using data in customer-facing communication are the buzz. The role model success stories for both direct mail marketers and transaction print producers have been rolling out in blogs, ...

The New 3Rs: ReFocus, Right-size, Reach Out

undisclosed@growyourbiz.kodak.com (patmcgrew) — Wed, 14 Oct 2009 12:39:28 EDT

We got away from designing for data and data management over the last few posts to bring the news from the TransPromo Summit in Boston and Print09. It's time to get back to the mission! What perfect timing!

Print 09 is now behind us, and outside of ...

Print09 - We Came! We Saw! We Brought No Equipment!

undisclosed@growyourbiz.kodak.com (patmcgrew) — Mon, 21 Sep 2009 01:00:00 EDT

Yes, the rumor is true. By now you know that Kodak has gone where no print solution provider has gone before. We came to the largest print show in North America this year with our smartest people and great concepts, plus a bit of technical wizardry. We did not, however, bring the big iron that normally ...

All the Data that's Fit to Print - It's All Happening in Chicago at Print'09

undisclosed@growyourbiz.kodak.com (patmcgrew) — Wed, 09 Sep 2009 01:00:00 EDT

One of the fun things about the Communication industry is that there are so many amazing solutions for those who have the job of creating effective conversations with their customers. Whether the mission is to create great solicitations that get higher-than-average response rates or customer care communication ...

It's a Wrap! 2009 TransPromo Summit is Done and Dusted!

undisclosed@growyourbiz.kodak.com (patmcgrew) — Wed, 19 Aug 2009 01:00:00 EDT

If you came to the TransPromo Summit to learn more about TransPromo the content of the sessions was more than sufficient. In addition to updates from customers who have presented at past events, there was a new emphasis on the importance of data and campaign measurement. What SHOULD you measure, what ...

Counting Down to the 2009 TransPromo Summit: Starts Thursday

undisclosed@growyourbiz.kodak.com (patmcgrew) — Wed, 12 Aug 2009 11:44:08 EDT

It doesn't matter if you are the brand owner, the printer, or the recipient of the message, we all want more meaningful and more rewarding relationships. One way to create those relationships is to use data to create a more meaningful customer communication strategy.

The interesting thing ...

What Are You Doing to Communicate to Your Customers: The 2009 TransPromo Summit is This Week

undisclosed@growyourbiz.kodak.com (patmcgrew) — Tue, 11 Aug 2009 12:13:13 EDT

Budgets are tight, travel is limited, but there are still a variety of education opportunities that warrant your attention. This week in Boston the TransPromo Summit ...

Statement Design 201 - More Ways to get the TransPromo BAM!

undisclosed@growyourbiz.kodak.com (patmcgrew) — Mon, 27 Jul 2009 01:00:00 EDT

Your budget has been slashed, but the marketing department is still looking for ways to communicate with the customer. Want to be the hero? Suggest bill-based branding campaigns!

Regardless of your print technology - color or monochrome - you can bring the bills, invoices, packing slips, and ...

Statement Design 200 - It's Time for the TransPromo BAM!

undisclosed@growyourbiz.kodak.com (patmcgrew) — Mon, 06 Jul 2009 01:00:00 EDT

For several posts I've talked about the examples of communication that have arrived in my own mail box. Some were from financial service providers and some from government entities, all in need of extreme makeovers. This time let's go to the next level and talk about what really changes the game for ...